We are more than product developers.

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We are a team of creative creatures with more than 25 years of experience in the merchandising arena. From research and development of consumer goods to a final retail delivery, our goal is to recruit the FAN to our licensed products to create a win-win experience. As fans ourselves, we have a common goal of elevating your college, team or brand with our unique spin on products fans want.

Dent Guarino

Dent Guarino is pleased to include the addition of DK2 Partners under the Data Imaging umbrella of Companies. DK2 Partners will focus on developing a variety of consumer products for licensing, retail and promotional use.

As President of Data Imaging and DI Sports for a combined 18 years, Guarino has experience in project management, sales and sales management. His current role as President is to oversee the 40 year old parent company, Data Imaging and it's divisions: DI Sports, DI Promo and DI Print.

Dent is a CPA by training but sales and marketing are his passions. Dent is looking forward to utilizing his expertise and experience at DK2 and adding this unique and specialized division under the umbrella of Data Imaging Companies.

Kelly Lyle

As a Managing Partner Kelly Lyle brings more than 25 years of wholesale, retail, and promotional marketing experience to DK2 Partners. In 1998 she founded 2 Oceans Promotions, a promotional marketing company that specialized in branded merchandise for the entertainment, amusement park, and publishing industries. For more than 15 years, Kelly and her team developed branded merchandise for corporations such as Time Inc., Turner Broadcasting, Discovery Channel, Atlantis, Paradise Island Bahamas, SeaWorld Parks & Entertainment, Busch Gardens, and Golf Channel.

Kelly’s strength lies in matching the client’s vision—where product meets brand. These talents allowed 2 Oceans Promotions to grow into a multi-million dollar company, which she sold in 2013.

Kelly is looking forward to developing relationships with clients who can utilize her expertise during this new chapter in her career with DK2 Partners.

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